Privacy policy

Privacy Policy

Effective Date: August 29, 2026

Business Name: Consultify Solutions LLC (doing business as The Twin Corals Shop)

Website: https://thetwincoralsshop.com

At The Twin Corals Shop, safeguarding your privacy is just as important to us as maintaining pristine water parameters for our livestock. This Privacy Policy details how we gather, utilize, and protect your personal information whenever you visit our website, place an order, or interact with our integrated tools and communication channels (including SMS marketing and social media features).

1. Information We Collect

To provide a smooth shopping experience and successfully fulfill your orders, we collect several categories of information:

• Account & Order Details: Your name, email address, phone number, billing address, shipping destination, and secure payment transaction records (processed safely via Shopify and certified payment gateways).
• Communication & Marketing Preferences: Your explicit consent choices regarding promotional emails and text message updates.
• Automatically Gathered Data: Standard technical information including device identifiers, browser specifications, cookies, IP addresses, and general on-site browsing behavior.
• Social Media Integrations: Limited technical permissions used solely to publish official store updates and announcements to our designated business social channels (see Section 6).

2. How We Use Information

We utilize the data we collect for purposeful, customer-focused operations, including:

• Processing, packing, and shipping your live coral and hardware orders.
• Communicating important updates regarding tracking, delivery notifications, and customer support inquiries.
• Delivering optional promotional emails, newsletters, and text alerts (strictly when you have opted in).
• Enhancing our website design, catalog offerings, and overall customer service experience.
• Fulfilling necessary legal and tax obligations.

3. Sharing of Information

We value your trust and never sell your personal information. Data is shared exclusively with trusted third-party service providers required to run our business operations:

• Shopify: Our e-commerce platform and checkout infrastructure provider.
• Payment Processors: Secure financial institutions to clear transactions.
• Shipping Carriers: Logistics partners to deliver your packages safely to your door.
• Marketing Platforms: Trusted tools (such as Klaviyo or Postscript) used to manage email and SMS communications.
• Analytics & Advertising Tools: Performance and retargeting tools (e.g., Meta/Facebook Pixel, Google Analytics) to measure site traffic and ad effectiveness.

4. SMS & Text Messaging Terms

By providing your mobile phone number and opting in at checkout or via a signup form, you agree to receive recurring automated promotional and personalized marketing text messages (such as cart abandonment reminders and exclusive drop alerts) from The Twin Corals Shop.

• Frequency: Message frequency varies based on your engagement and active promotions.
• Rates: Standard message and data rates may apply depending on your carrier plan.
• No Purchase Obligation: Consenting to text marketing is never a condition of purchase.
• Opt-Out: You can cancel text alerts at any time by replying STOP to any message, or by following the unsubscribe link provided in the text.
• Support: For assistance, reply HELP or reach out directly to our support team.
• Transactional Texts: Opting out of marketing communications will not affect automated transactional messages regarding your active orders or shipping confirmations.

5. Cookies & Tracking Technologies

Our website utilizes cookies and similar tracking mechanisms to:

• Power essential shopping cart and checkout functionalities.
• Analyze site traffic, page performance, and user navigation trends.
• Support targeted marketing campaigns and relevant product retargeting. You maintain full control over cookies and can modify your preferences at any time through your individual web browser settings.

6. Social Media App Integrations

When utilizing our automated or connected social tools:

• We do not collect, view, or store personal user profile data from social media accounts.
• We do not access or read private messages, comments, or personal timelines.
• Our system is strictly utilized to publish official store updates directly to our authorized business page.
• All connections rely securely on official platform APIs and developer tools.

7. Data Retention

We retain customer and transactional information only for as long as necessary to fulfill active orders, maintain accurate business records, comply with applicable legal requirements, and resolve any potential disputes.

8. Your Rights & Choices

Depending on your local jurisdiction, you may hold specific rights regarding your personal data, including the right to:

• Access, correct, or request the deletion of your personal information.
• Withdraw your consent for marketing communications at any time.
• Request a summary or copy of the data we hold on file for you. To exercise any of these rights, please contact our team directly.

9. Security Measures

We take robust precautions to protect your data. All sensitive payment data is handled securely through encrypted channels via Shopify and PCI-compliant payment partners; we do not store raw credit card numbers or banking credentials on our local servers.

10. Changes to This Policy

We may revise or update this Privacy Policy periodically to reflect business updates or regulatory changes. Any modifications will be posted directly to this page along with an updated effective date.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out to us: 📧 info@thetwincoralsshop.com